The health press releases that go straight to the junk folder. Some good ideas with no Boston link. Lots of true junk!

The exclamation point is a red flag.

Editors tell freelance writers to read the publication before pitching a stories. I guess the stakes are lower for PR email blasts. Below find a sample from senders the BHN directs to the trash. A few good ones get caught up in the screen.

(Here’s some help on how to write a good press release.)

A selection from the past week.





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