Asking advertisers, journalists and politicians to back up claims #evidence #askforevidence

ssA class at Emerson is working to bring the UK’s “Ask for Evidence” program to the US. The program was highlighted last night at Cambridge Science Festival. (TR was on one of the panels)

The premise behind this project is simple: if politicians, companies, or commentators want us to vote for them, buy their products, or believe their claims, then we should take an active role as responsible citizens and consumers in asking for relevant evidence. This campaign seeks to involve the public, YOU, in your own defense against deceit, by encouraging you to question and investigate marketing, media, or policy assertions that you read or hear. At Emerson College, this project is being incorporated into various Marketing and Communication Sciences and Disorders courses in order to engage students in asking for evidence and to collect data on consumer awareness.

Check it out. 

 

 

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