More wisdom from #ahcj13.
Web 2.0 and health 2.0 are converging to become one of the most powerful shifts in health and human behavior in the last generation. At its heart is the fact that patients are people, and that people are social. They want to know their healthcare professional, and want to both seek the opinions of others and share their own opinion, actively seeking information and optioions. In this context patients are rightfully taking ownership of their healthcare decisions via act
ns on the web. As we looked at this rapidly evolving new landscape we found a fractured market in terms of being able to meet the varied needs of healthcare professionals and broader healthcare community who are wishing to actively enter the online sphere. With such a dynamic and digital environment, the need for technology solutions, strategic solutions, and solutions for content creation abound. However, with such a diverse set of issues that each require specialized talent and technical know-how, we saw a profound need to simplify the process, to decrease the barriers to entry, and to enhance the ability of healthcare entities to effectively engage and spread their message