Event this week: Social media and health

Don’t get enough of virtual Dr. Kevin — the NH doc billed as “social media’s leading physician voice”? See him in person in Boston this Friday. Sponsored by Racepoint, a  Boston PR company which is — take a deep breath –“… defining the new model of communications through an unrivalled understanding of the evolution of traditional and social media.”

Harnessing the Power of Social Media in Healthcare Communications — Interactive Panel Event in Boston

Date: Friday, April 1, 2011
Time: 7:30 – 9:30 am
Location: Joseph B. Martin Conference Center at Harvard Medical School – Room 217
77 Avenue Louis Pasteur, Boston, MA 02115

In today’s digital age, the health of a business can be measured by its ability to effectively connect with and engage its target audience online. Did you know:

  • 900+ hospitals are using social networking tools
  • 1 in 4 doctors plan to purchase a tablet for their practice in 2011 because of ease of use and mobility
  • 72% of physicians carry smartphones; 95% use the devices to download medical data
  • 72% of patients search for medical info online before or after doctor visits
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