The Caritas hospital group launched a new ad campaign today with the slogan “Quality to the People.” The logo looks like a Soviet-era propaganda poster or something from the artist behind the ubiquitous blue and red Obama poster– a clenched power fist holding a stethoscope.
In a direct shot at Boston teaching hospitals, the ad suggests that medical research gets in the way of good care.
“Quality should not be compromised with the distractions of basic research demands.”
March 29, 2009 at 2:44 pm
This symbol was used in the protest to Prop 8 in California. It is the exact symbol. It was an interesting choice for a catholic hospital. It appears there may be a little tongue in cheek on the church with Fairey giving the hospital his recycled design.